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The Connected Campaign: Why Social and TV Make a Powerful Advertising ...
MarketingProfs.com (subscription)
(2014/04/22)
The message from that research is clear: Social media enhances television advertising. And brands that effectively tie the two together see the highest benefit. The same research showed that advertisements with a hashtag had 42% more tweets about them ...
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Razorfish Taps MediaCom's Vik Kathuria for Top Media Role
AdAge.com
(2014/04/22)
He fills a role left vacant since Jeff Lanctot, the first person to serve as the shop's media chief, departed for the ad-tech world last summer. Before joining MediaCom in 2008, Mr. Kathuria was senior VP of digital media for OMD and served in senior ...
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Partnering with giants: How this advertising startup plans to change media buying
StartupSmart
(2014/04/22)
According to founder Michael Scruby, this fusion of digital advertising (worth $4 billion) with traditional advertising ($650 million) is inevitable, they're just keen to accelerate media buyer uptake. “To start a new marketplace you need buyers ...
BGN 6.8 million were paid to Bulgarian media for advertising EU funding ...
Focus News
(2014/04/22)
OP Environment had the largest budget for media advertising – more than BGN 2 million for the 10 months, 24 Chasa daily points out. Nova TV received more than any other media for advertising the environmental programme – BGN 439,000. The sum was ...
Additional Links >>
Standard Media Index (SMI) March 2014 Ad Spend Report: U.S. Media Market ...
SYS-CON Media (press release)
(2014/04/21)
The Report does not contain all advertising and media buying expenditure in the United States. SMI does not warrant, guarantee or make any representation regarding the completeness of advertising expenditure referred to in the Report. Except for ...
Additional Links >>
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Upcoming Events

New Jersey State Fair(2014/03/18)
From 2014/08/01 to 2014/08/10
 
New Jersey State Fair is held at Sussex County Fairgrounds, Augusta with a focus on Media,...
 
Government Video Expo(2014/02/21)
From 2014/12/02 to 2014/12/04
 
Government Video Expo is held at TBA, Washington with a focus on Media, Advertising, Copywriting &...
 
Anime Expo-Los Angeles(2014/01/27)
From 2014/07/03 to 2014/07/06
 
Anime Expo-Los Angeles is held at Los Angeles Convention Center, Los Angeles with a focus on Media,...
 
The Asi Show Orlando(2014/01/27)
From 2015/01/04 to 2015/01/06
 
The Asi Show Orlando is held at Orange County Convention Center (OCCC), Orlando with a focus on...
 
ASI Advantages Roadshow Toronto(2014/01/13)
Canada - From 2014/05/01 to 2014/05/01
 
ASI Advantages Roadshow Toronto is held at Hilton Garden Inn, Toronto with a focus on Media,...
 

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