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Programmatic Trends Depress Digital Ad Revenue at Meredith
AdAge.com
(2014/07/31)
Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as ...
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Smaller e-commerce sites eye traditional media amid online ad frenzy
Livemint
(2014/07/31)
Partly because of the spike in online ad rates, smaller e-commerce sites such as Yepme, Fashionara and BlueStone are shifting some of their marketing spending toward the more traditional mediums of marketing—TV and print. These media are now being ...
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Outdoor Advertising, a Media Anomaly, Knocks on the Digital Door
Street Fight
(2014/07/31)
Today, digital signs account for one of every three dollars spent on out-of-home advertising. A report released this morning by PQ Media, an out-of-home analyst firm, estimates that digital out-of-home advertising in the U.S. generated $2.37 billion ...
In absence of any clear ad rules, liquor companies using social media to ...
Economic Times
(2014/07/31)
MUMBAI: On Monday, @BudweiserIndia tweeted out a cheery message to its 6,000 followers: "How are you coping with your #MondayBlues! Keep your #Buds close and watch them disappear!" Does a tweet urging beer consumption constitute advertising?
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Liquor cos using social media to promote brands
Economic Times
(2014/07/31)
MUMBAI: On Monday, @BudweiserIndia tweeted out a cheery message to its 6,000 followers: "How are you coping with your #MondayBlues! Keep your #Buds close and watch them disappear!" Does a tweet urging beer consumption constitute advertising?
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Service Suppliers > Computers, IT & Web Services > Email Marketing Companies
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